Developer Tools

Amplitude Product Plan

Product analytics platform with user behavior tracking, funnel analysis, cohorts, and A/B testing.

Use this Product Plan

Open the editable plan instantly, or carry its requirements into a generated system Architecture.

Event tracking

Funnel analysis

User segmentation (cohorts)

Retention analysis

A/B testing (Experiment)

User paths

Revenue analytics

Real-time dashboards

Data governance

CDP integration

As a PM, I can track how users navigate through the product

As a growth engineer, I can build and analyze funnels

As a PM, I can segment users into behavioral cohorts

As a team, I can run A/B tests on features

As a data analyst, I can build custom dashboards

ReactJavaScalaKafkaSparkPostgreSQLRedisS3Kubernetes

Category	Requirement	Target
Performance	Dashboard load	< 3s for complex analysis with millions of events
Scalability	Events	Ingest 1T+ events per month
Availability	Platform	99.9%: product teams depend on analytics daily

MVPEvent Analytics

Event trackingFunnelsUser segmentsDashboards

v1.0Growth Tools

RetentionUser pathsRevenue analyticsCohortsAlerts

v2.0Platform

Experiment (A/B)CDPData governanceSession replayAI insights

Active customers: > 50K

Events tracked per month: > 1T

NPS: > 50

Enterprise retention: > 95%

Real-time ride-sharing platform with driver matching, GPS tracking, surge pricing, and payments.

Video streaming platform with personalized recommendations, adaptive bitrate streaming, and content management.

Team messaging platform with channels, direct messages, file sharing, integrations, and real-time search.

Open the editable Product Plan first, then carry it into Architecture and Plan & Ship when it is ready.