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How to build Amplitude

Product analytics platform with user behavior tracking, funnel analysis, cohorts, and A/B testing.

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Features (10)

Event tracking

Funnel analysis

User segmentation (cohorts)

Retention analysis

A/B testing (Experiment)

User paths

Revenue analytics

Real-time dashboards

Data governance

CDP integration

User Stories (5)

As a PM, I can track how users navigate through the product

As a growth engineer, I can build and analyze funnels

As a PM, I can segment users into behavioral cohorts

As a team, I can run A/B tests on features

As a data analyst, I can build custom dashboards

Suggested Tech Stack

ReactJavaScalaKafkaSparkPostgreSQLRedisS3Kubernetes

Non-Functional Requirements

Category	Requirement	Target
Performance	Dashboard load	< 3s for complex analysis with millions of events
Scalability	Events	Ingest 1T+ events per month
Availability	Platform	99.9% — product teams depend on analytics daily

Release Milestones

MVPEvent Analytics

Event trackingFunnelsUser segmentsDashboards

v1.0Growth Tools

RetentionUser pathsRevenue analyticsCohortsAlerts

v2.0Platform

Experiment (A/B)CDPData governanceSession replayAI insights

Success Metrics

Active customers: > 50K

Events tracked per month: > 1T

NPS: > 50

Enterprise retention: > 95%

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