Developer Tools

Segment Product Plan

Customer data platform for collecting, cleaning, and routing analytics to 300+ destinations.

Use this Product Plan

Open the editable plan instantly, or carry its requirements into a generated system Architecture.

Single tracking API

300+ integrations

Identity resolution

Data warehouse sync

Real-time event streaming

Protocols (schema enforcement)

Audiences (segmentation)

Privacy controls

Replay (historical data)

Functions (custom transforms)

As a developer, I can instrument tracking once and send to all tools

As a marketer, I can build audience segments

As a data engineer, I can sync events to our warehouse

As a PM, I can enforce event schemas with Protocols

As a team, I can manage consent and privacy compliance

GoNode.jsPostgreSQLKafkaRedisS3Centrifuge (streaming)ReactTerraform

Category	Requirement	Target
Performance	Event delivery	< 100ms from source to destination (real-time)
Scalability	Events	1T+ events per month across all customers
Availability	Pipeline	99.99%: data loss is unacceptable for analytics
Compliance	Privacy	GDPR consent management, CCPA, data residency options

MVPCollect & Route

JavaScript SDKServer SDKs50 destinationsEvent debugger

v1.0Data Quality

Protocols (schema)Identity resolutionReplayWarehouse sync150+ destinations

v2.0CDP

Audiences (segmentation)Functions (transforms)Privacy portalUnify (profiles)300+ destinations

Event delivery success rate: > 99.99%

Integration setup time: < 5 minutes

Customers using 5+ destinations: > 60%

Net revenue retention: > 120%

Real-time ride-sharing platform with driver matching, GPS tracking, surge pricing, and payments.

Video streaming platform with personalized recommendations, adaptive bitrate streaming, and content management.

Team messaging platform with channels, direct messages, file sharing, integrations, and real-time search.

Open the editable Product Plan first, then carry it into Architecture and Plan & Ship when it is ready.