Entertainment

Roblox Product Plan

Gaming platform with user-created experiences, Lua scripting, avatar marketplace, and monetization.

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Game creation (Roblox Studio)

Lua scripting engine

Avatar marketplace

In-game currency (Robux)

Multiplayer infrastructure

Physics engine

Social features (friends, chat)

Creator monetization

Cross-platform (PC, mobile, console)

Moderation system

As a creator, I can build games with Roblox Studio

As a player, I can discover and play millions of games

As a creator, I can monetize through game passes and Robux

As a player, I can customize my avatar with marketplace items

As a parent, I can set parental controls

C++LuaReactCustom physics engineRedisCassandraKafkaCDNgRPC

Category	Requirement	Target
Performance	Game load	< 10s to join and start playing any experience
Scalability	Concurrent	Handle 5M+ concurrent players globally
Availability	Platform	99.9%: downtime impacts millions of children
Security	Safety	COPPA compliant, chat filtering, content moderation

MVPGame Platform

Roblox StudioLua scriptingMultiplayerAvatar system

v1.0Economy

Robux currencyGame passesAvatar marketplaceCreator payoutsFriends/chat

v2.0Metaverse

Cross-platform (console)Voice chatSpatial audioAI-assisted creationImmersive ads

DAU: > 70M

Hours engaged per DAU: > 2.5 hours

Creator payouts: > $700M annually

Experiences with 1K+ daily players: > 10K

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Open the editable Product Plan first, then carry it into Architecture and Plan & Ship when it is ready.